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AMY MORTON | Morton Fine Art | Voyage Baltimore

LOCAL STORIES OCTOBER 14, 2022

Community Highlights: Meet Amy Morton of Morton Fine Art

Today we’d like to introduce you to Amy Morton.

Hi Amy, we’d love for you to start by introducing yourself.
I come from a line of (underrecognized) women artists on both sides of my family and felt strongly rooted in a creative life from an early age. I majored in art history at Occidental College in Los Angeles and also studied anthropology and studio art. Although I loved having a studio practice, I felt my greater calling was toward advocacy for original voices and exceptional creations by other artists. I founded Morton Fine Art in 2010 and launched *a pop-up project, Morton Fine Art’s trade name, which was a mobile gallery model. After my debut exhibition in DC, I quickly understood I needed to establish a permanent gallery space, also in 2010, and have been exhibiting national and international artists here ever since.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I don’t think many creative professions have a lasting smooth road, in fact a career in the arts typically ebbs and flows and has patches of uncertainty. As a gallerist, I have had to innovate continuously to ensure my business is thriving and surviving. I have a flexible mindset so when something isn’t working optimally, I am not fearful of switching things up in hopes of opening new paths for success. Many of the struggles include activating a collector base during times of collective uncertainty and fear, whether it be financial market troubles or a global pandemic.

As you know, we’re big fans of Morton Fine Art. For our readers who might not be as familiar what can you tell them about the brand?
Founded in 2010 in Washington, DC by curator Amy Morton, Morton Fine Art (MFA) is a fine art gallery and curatorial group that collaborates with art collectors and visual artists to inspire fresh ways of acquiring contemporary art. Firmly committed to the belief that art collecting can be cultivated through an educational stance, MFA’s mission is to provide accessibility to museum-quality contemporary art through a combination of substantive exhibitions and a welcoming platform for dialogue and exchange of original voice. Morton Fine Art specializes in a stellar roster of nationally and internationally renowned artists as well as has an additional focus on artwork of the African Diaspora.

Morton Fine Art founded the trademark *a pop-up project in 2010. *a pop-up project is MFA’s mobile gallery component which hosts temporary curated exhibitions nationally.

How can people work with you, collaborate with you or support you?
I currently work with 28 global artist-partners from the U.S., Puerto Rico, Mozambique, Nigeria, Ethiopia, South African, Kenya, Japan, China, Australia, Germany and Trinidad and Tobago. Many of us have worked together for a decade or more with some new partnerships which were formed during the early days of the pandemic. Feeling connected with so many tremendous artists globally makes for inspiring collaboration, growth and continuous learning. We are grateful to have the support of other artists, collectors and art enthusiasts who value the programming and vision we are putting forward at Morton Fine Art.

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